Jewelry Making Or Perfume Making – What’s the Difference?

Very recently I've stumbled upon what proves to be another new hobby of mine, making perfumes using natural, essential oils. I've purchased several oils from the UK so far, and started combining them to make perfumes. Which does not seem to be so easy as I first thought. Most of the concoctions smell horrible, at best as a bad medicine.

I've searched a lot the internet for recipes on the subject, but it's hard anything out there. There are a couple of real life workshops that one should attend, at over $ 1000 a piece, and very few books on the subject, mostly touching the history of perfumery and the ingredients, but less the actual blends, mixes. So I broke down and purchased from Mandy Aftel the Level 1 Workbook, at a price of $ 375 (yep, you've read it right!) And shipping to Europe $ 80 (right again!), As this looks pretty much the only feasible avenue for somebody to really learn perfumery without spending a large amount of essential oils on trial and error, by not knowing what is one really doing in the process.

So now I'm waiting for it to arrive …

And in the meanime I'm musing …

Most probably since the time I started with wire wrapping, I did spend about this amount or even more on books and tutorials, however the difference between this workbook and the tutorials for wire wrapping, is that I've bought MANY tutorials, on all aspects of wire wrapping and jewelry making. I've learned a lot of skills in the process. I have now a new level of appreciation for all the wire wrappers who so freely share their knowledge in allowing the rest of us to learn their secrets, and to make their jewelry pieces. Without all these tutorials, and book out there, it would have been much more challenging to learn wire wrapping, even to the level I am right now (which is not that far). It is a completely different world between the two.

Perfumers guard their secrets as if with their lives, they will not share but the very basic of blends, which does not bring one very far, and wire wrappers, or jewelers in general are very generous, and share. Yes, for a price, but the prices are very reasonable, anything between $ 5 and $ 15 for learning how to make one pendant, a pair of earrings, a ring, any items from start up to completion. Plus there are also many free tutorials out there, which allow you to build on your existing knowledge and widen it too. Best example out there is Eni Oken, who has many tutorials for a veeeery reasonable price, but also many freebies to get you started.

A Short History of Sports Photography

The history of sports photography is tightly related to the trends of sport gaining popularity throughout human history. The technology of photography from the early 1800s onward leaped forward in bounds and aided an emerging media, sporting journalism.

The inspiration of athletics and sport in art can certainly be seen in the work of the ancient Greek masters of sculpture, however this type of expression was not as prevalent in modern sporting venues until the invention of wet-collodion and dry-plate photographic processes. These processes allowed for posed studio images on glass plates and tin-types, but were just not ‘fast’ enough for the ‘stop-action’ images we are used to seeing today.

As the 19th Century was coming to a close, in the 1880s scientific motion studies of athletes in action were produced in the United States and Germany, the technology was still not considered on the sporting field. This all changed with the advancement of photography and sports journals in the last part of the century. As the first sports journals began to appear around 1900, the public became more and more interested in the sports image, which often would include images of players on the tennis green, golfling or on the hunt for wild game.

In the history of sports photography the earliest of contributors were more concerned with the activities of the country elite, but by the end of World War I, readers of sporting journals were becoming interested in the professional athletes of American baseball and tennis. The majority of these early images were of prominent players in posed situations, giving te sense of action. Baseball players were posed with bat in hand at the plate, teams were lined up for group shots and so forth, however the ‘action’ shot was still not widely seen.

With the 1930s more and more images of athletes in action were appearing in magazines, assisted in their growth through camera systems allowing photographers shutter speeds up to 1/1000th of a second. This gave way to styles highlighting blurred subjects suggesting movement and ‘stop-action’ images of the athlete in activity. Photographers began adopting signature styles and the popularity of the genre began to grow rapidly as the public began to expect the excitement of seeing their favored athletes in ‘action.’

In 1954, Sports Illustrated – the vaunted digest of sports and athletics – premiered and suddenly the position of being a sports photographer became even more engrained in the public eye. The magazine highlighted the exploits and professional and amateur athletes the world over, increasing the need for the art form and those who practiced it. By this point, technology had more or less caught up with demand, with the advent of small, compact single lens reflex (SLR) cameras and the fast shutter speeds offered in the models. The history of sports photography is strongly tied to lens technology, as well, had advanced to offer the photographer a wide choice of methods to compress perspective and using depth of field for dramatic effect.

Cheap Nintendo Wii Accessories

One can maximize the use of Nintendo Wii with a few more must-have accessories. These Nintendo Wii accessories add to the fun and experience of Wii gaming. They can even be perfect gifts for someone who already owns Nintendo Wii.

There are many sites listing the must have Nintendo Wii accessories. There are many online forums as well, that discuss them in detail. You will find many sharing their incredible experience while some may point out the faults. Do read them for knowledge as they also give you an idea as to what should be expected. Most of these sites have their own set of top accessories for Nintendo Wii, though a few common and the popular ones are the extra controllers, rechargeable batteries, game cube controllers, game cube memory cards, Wii points, SD card and the component video adapter .

The extra controller facilitates one to play head to head Wii sports games such as tennis or boxing. The extra controllers are the Wiimote and the Nunchuck. The combined cost of both of them would be around sixty dollars. The Wii supports four, but even one extra controller is just as much fun. Rechargeable batteries are a must for the avid gamers. If Nunchuck is left attached to the consoles, the battery drains out at a lightening speed. The rechargeable battery is one of the practical and cost saving Nintendo Wii accessories. Other attractive Wii games and accessories include the Nintendo wave bird. It is priced at only thirty five dollars and you can go wireless too. Game cube controller is also a well-liked accessory that works with the "virtual console". One does not need to buy the classic controller in this case. This is also nominally priced at twenty five dollars only.

There are some more bought after cheap Nintendo Wii accessories as well. A dollar twenty five game cube memory card will help you to save your games. If your Wii's memory is almost full with the virtual games do not worry. Just buy a SD card and expand your memory. These moderately spacious cards are available for thirty dollars.

All of the above accessories for the Nintendo Wii are readily available on console's online store. One may even get them on certain online retail outlets or in a console store near you.

The future-game freaks who love the Wii by now exactly know where to invest for added fun and excitement. The young, I am sure, will use the pocket money to buy these accessories while the adults can save for the astonishing Nintendo Wii accessories.

4 Ways to Target Mobile Micro-Moments and Boost Your Sales

The goal of every brand is to create a strong bond with customers whenever they need them. Keeping your brand visible before your potential customers during various micro-moments is crucial for your brand success.

Micro-moments refer to a short term of attention any potential customer uses on a mobile device in order to buy, search or watch something.

Mobile is no longer just a tendency and micro-moments are here to stay. Here are some effective ways to target mobile micro-moments and boost your sales:

1- Identify the Right Micro-Moments For Your Brand

As per Cassandra Wesch, Founder of the digital media agency, Upward Ecommerce, “Identifying opportunities to share relevant micro moments with your customer make it easier, faster, and more fun to connect with your brand”.

For a hotel owner, it would be great if the customers are able to check in immediately without having to wait in the queue.

From the customer point of view, the micro-moment happen when they are traveling and wanting to get into a hotel room without having to wait in line to check-in.

Well, you can do just that with the help of Starwood app. The customers are able to check-in right on the app.

As soon as the customers enter the hotel, the beacons recognize that the customer is there. Verification is done with the help of a fingerprint (if you’re on an iPhone), the app provides a room number, and then you simply hold your phone up to the entranceway and can go right into your room. That’s an amazing way for a brand to help the customers in a micro-moment.

2- Your Brand Should Be Seen Whenever the Potential Customer Needs You

As a brand, being present in all phases of consumer journey, not just when someone is ready to buy, is where the biggest opportunities exist. Google has defined four micro- moments that represent the full user needs.

I want to know moments – The consumer is exploring and researching but not yet in the purchase mindset. They are looking for useful information, education resources or an inspiration.

I want to go moments – Consumer is searching for a local business or considering buying a product at a local store.

I want to buy moments – The all important buy moments are when shoppers are ready to make a purchase and may need help determine what, how, or where to buy.

I want to do moments – These refer to moments when shoppers are looking for help getting something done or learning something new.

3- Mobile is the New Shopping Assistant – Your E-Store Must Understand This

Americans are shopping online, allocating their shopping budgets to browsing, expanding a regularly of five hours per week purchasing online.

The telecommunication company sprint discovered that one in four people who click on their mobile search ads actually end up being physically present in a sprint retail store.

As a business, you need to get your website mobile friendly and have an app that will help you to connect with your customers in real time.

It is essential to find out the different mobile search queries that the potential customers are using while locating your brand and further optimize your business presence in order to reap in more sales.

4- Deliver Relevant Messaging and Tap Into the Power of SMS Marketing

In this age of mobile connectivity, it is important to leverage the power of SMS marketing to improve your business visibility and increase sales.

8.6 Trillion text messages are sent every year on average and such messages are read within 5 seconds. This is a tremendous opportunity to explore where people are able to read your message within seconds of receiving it.

Tools like TextMagic are excellent in automating the SMS efficiency and reach. You can easily build one to one dialogue with your customer using dynamic inbound SMS messages.

While sending messages, it is recommended to follow the below tips:

Segment your audience and send the right message to the right customer.

Send messages that have time bound deals which are set of expire soon. This will drive instant actions.

Send triggered messages based on the action of the user. For example, if the customer has placed some items in the shopping cart and didn’t ordered them then you can send a triggered message with a special discount in order to persuade the customer to make an order.

Mobile is no longer in its teens. Your brand must understand the real power of mobile micro-moments and must ensure to be present at all times depending on the needs of the customer.